World Food Program’s Super Bowl Ad Mark Leon Goldberg January 30, 2009 This is my third annual posting of this World Food Program Superbowl ad from Superbowl XLI featuring New Orleans Saints star Reggie Bush. It never gets old. Consider supporting the World Food Program as you watch the Pittsburgh Steelers crush the Arizona Cardinals on Sunday. And for viewers outside the United States who have never heard of Reggie Bush, this message should resonate a bit more clearly. Here’s FIFA star Ronaldhino. Incidentally, there is a giant WFP/Ronaldhino billboard outside the entrance to the WFP headquarters in Addis Ababa, Ethiopia. He’s hugely popular I’m told.