Today is World Water Day, held annually on 22 March as a means of “focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.” According to the United Nations, 780 million people do not have access to clean water. Water-related diseases claim the lives of thousands of people every day across the world, particularly in developing countries. Each day, 4,500 children die from diarrhea, often due to the lack of clean drinking water.
These astounding numbers should remind us that fresh, clean water should not be something we take for granted, and much needs to be done to ensure that people – and especially children – do not die needlessly because of water-related issues.
ADDtv released a fun, engaging PSA today, narrated by Matt Damon, which is chock-full of interesting and useful statistics. With a fresh, humorous take on clean water issues, the PSA is a call to action for individuals. Damon’s previous PSA on World Toilet Day also leveraged humor – now viewed over a million times on YouTube.